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ACTIU Berbegal y Formas, S.A.
Hybrid spaces, the future of hotels

Hybrid spaces, the future of hotels

OCTOBER 2020 | 3 minutes

Innovation has always been the tool that has made the difference between growing and progressing or stagnating. In these times of economic uncertainty, it is extremely important for companies to embrace this creative capacity more than ever before, even if it is just to stay afloat. This clear commitment to being collaborative and flexible is what will enable companies to stand out from the rest and drive them forward.

In recent years, in the case of hospitality environments, new uses of collective spaces have started being adapted to the social changes driven by advances in technology. Places of leisure and rest such as hotels, where people can work remotely, at any given time, or even hold business meetings.

Given the current situation, these social changes have been accelerated by taking advantage of the technological resources available and by placing more emphasis on people´s safety and well-being.

Furthermore, hotels have seen their line of business dwindle, so they need to start adapting right away. For this reason, they are committed to creating office space, fostering co-working and co-living spaces or coming up with formulas that combine different leisure offers (commercial, cultural...). This is already becoming the general trend. A change that must start from designing spaces aimed at facilitating hybrid uses that, on the one hand, meet the requirements brought about by the current situation, and, on the other, increasingly experienced and demanding clients.

When designing these new spaces, they must have meeting points where social distancing is guaranteed and corridors enable the fluid transit of traffic, where there is no crowding or getting in each other´s way. In this sense, it is of the utmost importance to use flexible furniture designed so that it can be easily moved or perhaps even modified. Tables that convert into whiteboards for meetings, modular armchairs that enable adjusting the number of people that can sit on them with just one movement or protective panels with wheels are a good example. 

Currently, Spain´s potential as a tourist destination and the country´s long-standing experience and strategic locations provide a great opportunity to respond to new realities such as remote working, work flexibility and the need to seek out leisure plans in an urban environment within the cities of residence.

Furthermore, every change must be carried out by putting even more focus on people, on offering them an experience that allows them to combine leisure and work with the different use proposals: rest, fun, gastronomy, work, commercial... while also creating options for people of different ages and generations.

Within this context, the key lies in just how flexible the spaces are. Actiu´s 50 years´ experience gives us the know-how when it comes to offering advice and designing spaces to be equipped with flexible, reconfigurable, foldable and versatile furniture so that every last square metre is made use of and all usage needs are covered. Flexible products and materials in combination with using technological applications will herald the adaptation of these spaces in places that respond to the concerns and demands of the new normal.

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