Always on the move. Actiu retrieves the spirit of childhood to create and innovate
“It's up to you to get things moving”. 2014 is the year of momentum, movement, personal initiative to advance and not sit still. This is the message that Actiu wanted to convey to all its contacts. To motivate us to create, play, innovate and reach our challenges through movement. Move the world, our small world,it is a question of momentum. Overcoming difficulties and courage are what are needed to create movement and change things, it is simply a matter of choice.
And for this reason we looked for a small gift that reflected our philosophy, our roots. What is Actiu? Actiu was set up in the toy valley, 'La Foia', Castalla, located between Alicante and Valencia with neighbouring towns Onil and Ibi with a longstanding toy tradition. Toys, those incomparable allies who have taught so many people to invent since childhood, are our allies to disseminate this message.
Sustainability, one of the basic pillars which define the firm, is also represented in the present. For this reason we sought a toy without batteries, handmade by craftsman and made from wood of controlled loggings. An object where a small momentum unleashes a big move. The result was a unique spinning top, accompanied by a pencil pot. A piece for the workspace that doesn´t let you forget the nature of Actiu and with every glance and every look, it reminds us that “It´s up to you to get things moving”.
Along with the spinning top, we have published a small instruction book which explains how to use this simple toy and at the same toy to apply it to all aspects of life. For example, it doesn´t specify how to trust in the abilities of each one to improve: “See how long it spins for and see if you can improve on the spinning time. Note with satisfaction how you are getting better and with self-confidence you can improve the duration of your spin”.
And finally, we are providing you with an audio-visual presentation at Actiu Technology Park and the main characters are some of our products, which shows that whatever you do, even manufacturing chairs, you are always on the move.
A resolution with which Actiu is planning to start the year 2014, spreading the vision and the desire “to move things”, in the personal and professional projects of everyone. A campaign which we enjoyed creating and which will accompany us all year as a leitmotiv in all our projects and programs.
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