Actiu & Decorlux together in a new showroom for the peruvian market
Nearly 400 square metres, distributed on three floors, in an exclusive building located on the Comandante Espinar Avenue, in the Miraflores district, one of the largest urban development areas, commercial and business, was chosen by Actiu, in collaboration with its distributor Decorlux, for its new showroom in Lima (Peru). A space which furthermore presents the latest designed and manufactured products by the Spanish company specialised in furniture.
The new Actiu showroom in Peru is an avant-garde and well designed space which is organised over three spacious floors, all with large windows looking out onto the main Avenue which provides natural light and lovely views. A large spiral staircase, the main eye of the space, reinforces the symbol of identity of Actiu, connects the three floors and represents the environment.
The first floor is designed entirely as an exhibition area. It has a large window 6 metres long and in it a large selection of high level products such as Arkitek, Vital Plus Spine and Mobility; the Customer Service desk Informa, and the Shey, Plek and Ikara chairs, in compositions which offer dynamic and exclusive solutions.
The second floor, combines the exhibition area with a work area. In this operative solutions with innovative products have been installed ,such as the new program of Prisma desks, Cron armchair and the operative chairs TNK 500 and Stay. Furthermore, there is a display of the full range of Actiu products for communities and transit, conceived especially for areas such as education, auditoriums, libraries, hospitals and airports and where the outstanding Trama desk, Class library and Auditchair stand out.
The last floor, represents the institutional and management area. It has a spacious conference room and various management positions.
At the official opening of this new space, Actiu collaborators, the media and leading professionals in the world of architecture and design found out first hand the latest creations at Actiu such as the Prisma, Vital Pro, Zip System, and the programs of chairs Shey and Cron. These new products were to be first introduced and exclusive in Lima.
Actiu gathers together all its Latin American partners
Actiu has dedicated the month of March to promote the American continent, within its internationalisation strategy planned for the coming years. In addition to the opening of the showrooms in the main capitals like Lima and Mexico D F , the Spanish company has gathered together in a convention, held at the hotel Novotel Lima, all the partners in Mexico, Miami, Costa Rica, Colombia, Ecuador, Uruguay, Venezuela and Chile.
The event worked in an interactive and participant way by the attendees, the strategies for new programs and product lines, as well as commercial and marketing strategies for Latin America in 2014. The convention combined tourism with the city of Lima, where the collaborators spent a positive day.
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