II Edition of Cooking your Idea in Actiu Technological Park
Entitled Do you have an idea? Do you want to convert it into a profitable business? The second of the workshops ‘Cooking your Idea linktoStart 2013’ took place on 28 February, organized by linktoStart (Inlea foundation); sessions whose main aim is to promote the initiative for future entrepreneurs who have a business idea and want to convert it into reality. Forums that Actiu support and promote, in order to exchange knowledge and discuss present and future innovation and new technology in companies.
The workshop, which was attended by more than 60 participants, "began with a discussion in which traditional companies use innovation and creativity to position themselves online and convert their ideas into a profitable business". As an example of this, Soledad Berbegal, Head of Communication and Corporate Strategy for Actiu, during her tour of the facilities at Actiu Technological Park, explained how her company has incorporated innovative processes in design and production over the last 45 years. To close her speech, she explained the communication process that the company is undertaking to provide better visibility on the web and online media.
Denis Rodriguez, director of Cope in Alicante and facilitator of the workshop, began the training day by introducing Isidro Pérez, partner of Avanza Soluciones and accountable in Alicante from the program LinktoStart with the assistance of national entrepreneurs managed by the Inlea Foundation. Perez explained the program and how companies are benefiting from it.
Next, Javier Molina, explained the project Gestirep; an online platform that was created with the purpose of making a professional valuer repair and maintenance service available to the general public. And to close this part, Empar Fayos de Viscoform, told us how his design and manufacturer company of orthopedic mattresses custom-made according to the needs that marks the client through the online platform which his company has created. Examples that solve the conversion of the traditional model to the business model based on selling online services.
In the second part of the event linktoStart, communication and coaching put the ‘finishing touch’ to this interesting workshop about company and technology. Ramiro Seva, partner of “I am, I can” spoke about creativity through the media and advertising, and Carolina Hernández, coach specialist in motivating teams and NewMedia, spoke about the importance of having motivated teams and heterodox to launch a project or a company.
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