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ACTIU Berbegal y Formas, S.A.
Making spaces more people-friendly at Clerkenwell Design Week 2019

Making spaces more people-friendly at Clerkenwell Design Week 2019

MAY 2019 | 3 minutes

London's leading design event once again had a notable Spanish influence. For yet another year, Actiu's showroom became one of the most interesting epicentres of Clerkenwell Design Week in England's capital city. The brand's firm commitment to design and personal well-being was evident in its new ranges of furniture for work spaces.

Clients, friends and lovers of design from an array of countries visited Actiu's showroom, which over three days showcased cultural activities and culinary delights in a welcoming and festive atmosphere.

Photos by Albert Palen

Actiu's programme of activities and furniture created lots of excitement and attracted hundreds of visitors from countries such as the UK, Ireland, Germany, France, Finland, Poland and other countries from Northern and Eastern Europe, who were able to see the qualities of furniture first-hand, as well as to enjoy its Mediterranean food stall of tapas and paella.

In this friendly and relaxed setting, Actiu presented its latest furniture pieces for work and public spaces, focused on providing well-being for the user, as well as the possibilities offered by Actiu Next technology, with smart sensors installed on chairs and tables which can gather information about ergonomics and the use made of a particular piece and a specific space.

The sessions dealing with virtual reality were among the events that sparked the most interest. Actiu, along with its partner CBS, created a 360º experience to help users discover all the details of a project using smart glasses, while other attendees watched the process on a big screen.

This immersion in specific projects allowed the company to have a conversation with visitors about well-being, the Well certification and its Cool Working® philosophy, which goes hand in hand with the design, definition and fitting of a space, while at the same time meeting the specific needs of each work space.

Indeed, the WELL certification, and the parameters that it uses to measure the level of well-being transmitted by offices, was the topic of debate in one session where Actiu and the real estate consultancy firm CBRE talked about their experience and values.

For yet another year, art and its inspiring and motivating effect in work spaces was in evidence at Actiu's showroom in London, together with the charity Chrom-art which promotes up-and-coming artists. New pieces are already on display on the walls of these facilities, bringing the space to life and helping the people working there to feel good and to be even more creative.

Keeping with this same theme, Bespoke spent the three days of the event creating a new mural - live - at the brand's London showroom. The mural was completed over several sessions of fresco painting and helped to make the space unique. What's more, a selection of guest artists and designers depicted on canvas their understanding of well-being in work spaces.

Finally, at the culmination of the three days of meetings, ideas and emotions, all the attendees were entered into a draw for a trip to the province of Alicante, where the winners would visit Actiu's Technological Park and be able to sample the culinary delights of the 2019 Culinary Capital of the Mediterranean, whose restaurants boast 15 Michellin stars.

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