Businesswomen making future

March 2013 | News

To mark International Woman's Day and entitled "Businesswomen making future", The Cultural field of Cortes Ingles and AEPA - Association of Businesswomen, Professionals and Management in Alicante, organized the VI Women's workshop, where several professional women from different business sectors reflected and debated the role of women today.

Marcela Fernández, General coordinator solictor from RRHH from Elche townhall and member of the AEPA board - Association of Business women, Professionals and Management in Alicante introduced the conference by explaining what the role of women is and why it is so important that companies are nutured by these professionals.

The first speaker was Laura Viente, solictor, economist and tax advisor for GESEM, who spoke about the importance of believing in each ones dreams. She passed on her professional experience and how one can turn failure into an opportunity of professional growth, explaining at the end of her speech the process of generational change in which can be found in this hybrid family and the major progress achieved with respect to the reconciliation of family and professional life of the team.

Beatriz Martín, partner responsible for the Deloitte office in Alicante, explained how her company is promoting gender equality, by assessing of all the staff and their professional performance and the objectives achieved. Furthermore, it highlighted the importance, in the current economic climate, of the ethical values in business management both in leading teams as well as customer relationships.

To end this round table, the last speaker to participate was Soledat Berbegal - Head of Communications and Corporate Strategy at Actiu, explained how this family company was taking on the crisis, the generational transition, the brand's commitment to continue manufacturing in this country, efficiently and sustainably, securing the welfare of the people and the promotion of personal and professional growth of the team.

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