Actiu activates inspiration at the Habitat Fair with four original proposals
Milan Furniture Fair sets the standard for the design at a worldwide level
If one word can define the Salone Ufficio Fair held in Milan from 14th to 19th April, is Design (yes, with a capital letter). The art of creating, innovating and surprising people as much as possible. Over 20,000 square feet dedicated to office furniture and accessories determined to provide guidelines for action in worldwide workspaces over the next two years.
Actiu have presented themselves, for the first time, in front of more than 300,000 professionals from 160 different countries who have visited the fair in the "UFFICIO" Hall with a stand that has managed to convey the key points of which are proposed as new environments to work: people-centered spaces and their welfare, flexible, attractive and warm environments which achieve a perfect fusion between home and work and enhance creativity and performance.
Through three environments, CREATE - TALK and RETHINK we try and recreate the most private spaces within an open space setting, with the aim of achieving a balance between openness and privacy which is so necessary in daily work and collective spaces. Actiu has distributed the different proposed environments, breaking the limits of office environment uses.
TALK is a nod to Spanish culture; an Andalusian patio with a lemon tree that symbolizes freshness, health, contact with nature and emphasizes the importance of outdoor spaces where one can find fresh air, breathe, relax or organize informal meetings.
RETHINK, one of the most photographed places, formed by three Badminton armchairs, housed in a space designed for intimate moments, recollection and in where one of the walls was literally plastered with pages from books that tell countless interesting stories.
CREATE has been designed with a coworking office use, designed for a profile of young and dynamic entrepreneurs. People who value diversity, creativity and mobility within the workplace.
The rest of the space, with Open space philosophy has been designed for a more collaborative use, where communication and collaboration are the main basis, and the storyline that connects with Actiu products presented for the occasion. Longo, the versatile program that allows hundreds of possible configurations thanks to its modular format. Chairs that blend with office desks, shelves, files, side tables or planters; it only depends on the ability of imagination.
Wing is still one of the most recognized products in the design sector this 2015. Winner of the IF Design Award and Red Dot Award, it is the natural technological evolution of the traditional wooden chair, adapted for a more efficient production process and some highly innovative technical advances.
The professionals who visited the stand have opinions which have been similar in that the need to avert the office which until recently was perceived as cold, impersonal and dull spots. A criteria shared by Actiu wanted, through its proposals, to challenge the architects, interior designers and designers to get under the skin of the user, the people who live there, their needs and their feelings. Using the motto "Work Loving Yourself" we have sought to convey the warmth, comfort and well-being through furniture, upholstered in pastel colours, lighting and countless small and accurate details.
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