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ACTIU Berbegal y Formas, S.A.
The new reality of contract environments

The new reality of contract environments

SEPTEMBER 2022 | 2 minutes

New realities are leading hospitality spaces as we knew them to be transformed into environments that are now hyperconnected by technology, with different purposes and designed so that they can be adapted to the needs of users at all times.

Hotel rooms, lobbies and cafeterias have been adapting to these new times, offering visitors and guests the possibility to connect their portable devices and sit comfortably to answer emails, finish a report or have a video call.

However, hospitality environments are much more than a reception, dining room and bedrooms. There are communal areas, lounge areas and covered porches overlooking gardens or the surrounding nature to be considered as well.

Within this evolution, furniture plays a strategic role as a tool to shape and connect spaces through different types of configurations which, in turn, provide comfort and functionality.

A comfortable, versatile and ergonomic option is the Noom collection by Alegre Design. A wide range of soft seating solutions, combining armchairs, chairs and stools with soft and warm geometric volumes designed to convey well-being.

Available in different sizes, as a chair, armchair or stool, Noom's range of customisation options means it can fit into any environment.“Each piece in this line of soft seating provides a highly comfortable design and a friendly aesthetic capable of connecting different spaces with multiple facets. It also upholds our product philosophy, as it can be customised to create very different and efficient proposals from the same collection”, explains Soledat Berbegal, Advisor and Brand Reputation Manager at Actiu.

And that is the quality that contract environments need: a multi-purpose solution that is extremely comfortable all day long, regardless of the specific space they occupy.

Noom is one of the proposals, along with Fluit, the 100% sustainable, Mediterranean chair, which Actiu will be showcasing, among other new products, at its stand at Hábitat at Feria Valencia, which will be held from 20th to 23rd September

An exhibition space, in Pavilion N3-P1 Stand C40 where Actiu's collections and design pieces will combine different uses, enhancing socialisation through environments where well-being and the circular economy play a fundamental role.