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ACTIU Berbegal y Formas, S.A.
Madrid is flooded with design and art

Madrid is flooded with design and art

MARCH 2023 | 3 minutes

These days Madrid has become the city of design and art par excellence for the national and international scene. Events, fairs, exhibitions, activities and conferences on design and art have taken place around two clear axes: Madrid Festival Design and ARCOmadrid.

Scenarios where the latest trends and socio-cultural needs are revealed. Two very important events for the promotion of Spanish design and talent, in which Actiu wanted to be present through initiatives based on the premise of a new hybrid world with flexible and changing spaces, where work, rest and leisure intermingle, flexible and sustainable proposals and where design as a catalyst for physical and emotional wellbeing is made visible.

The interior design of the Guest Lounge (formerly the VIP Room) has created an atmosphere inspired by popular festivals as a representation of the collaboration, interaction, celebration and joy that characterises Mediterranean cultures. A culture that is in line with the values of Actiu, which has dressed the space with pieces from its Noom collections, designed by Alegre Design, Fluit high stools by Archirivolto Design and Tabula low tables, with which it creates hybrid spaces for connection and exchange of ideas.

This initiative, sponsored by the Leading Brands of Spain Forum (FMRE) - of which Actiu is a member - aims to disseminate the identity and excellence of Spanish design among visitors to ARCO, one of the most important international contemporary art events. In the VERBENA project, Actiu has collaborated - along with other companies in the FMRE Contract group - with the creative teams of HANGHAR and DIIR studio.

The brand has also been present in Madrid these days within the framework of the Madrid Design Festival as an OFF collaborator and has sponsored the meeting "Flexible spaces for living, for working, for enjoying" organised by the Women in Office Design (WOD) collective and in which Soledat Berbegal participated as moderator.

The Women in Office Design (WOD) event, organised within the framework of Decotherapy's Casa Cariño at Madrid Design Festival's FIESTA festival, presented one of the best known hybrid projects at European level, known as The Social Hub, a next-generation meeting space that is a hotel, a coworking space, a cafeteria, a restaurant, a residence and a general meeting point, in line with the new trends of third hybrid spaces as well as with the philosophy and equipment solutions offered by Actiu, specialist in solutions for offices, home office and contract environments.

This Madrid space replicates the experience of other cities such as Amsterdam, Barcelona, Berlin, Bologna, Delft, Eindhoven, The Hague, Paris and Vienna and, thanks to its equipment, is a meeting point for students, entrepreneurs, digital nomads and local artists. During the event, the new Bee chair by Actiu was present, inspired in nature and with a voluminous and striking aesthetic, which dressed up the Institución Libre de Enseñanza (ILE), which is the main venue of Fiesta Design, the festival open to all audiences of the Madrid Design Festival.

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