How can a company deal with the changes that 2020 brings?
We live in a time where changes are accelerating every day. Uncertainty of the markets, volatility of business, changes in production models or new awareness of consumption, added to digital disruption, globalisation and the new workforce, mean that companies must carefully plan how to face the coming years. There are many challenges coming from different angles but, according to the experts, only companies that are flexible and adaptable will be able to survive in the years ahead.
Transform or slowly die. And do it from within, by changing the work method inherited from the industrial revolution that is now in the distant past. These are the forces of change and some possible short-term solutions.
In current times of entrepreneurship and accelerators, ideas can arise overnight and change the world. With this era of hyper-connectivity, new companies emerge everyday that are capable of being more competitive and efficient than those with a more traditional structure. And all of them have revolutionised the old and work in a different way. Connectivity, collaboration and innovation are at the heart of their business strategy. Agile companies that take advantage of technological progress, adapt quickly and know how to attract the market.
Work culture has also changed. Work is an activity that is done, not simply a place to go. In fact, going to the office to work isn't necessary in many cases, but it still has a role as the place where experiences are shared and socialisation and collaboration are created, which are crucial components for innovation. Rigid schedules and vertical structures are not always efficient and workers well-being will have priority.
Companies that don't innovate, gamble on design or bring anything different from their competition won't have a place. In the innovation industry, the fourth revolution, it's vital to reorganise and redefine the productive and commercial processes based on new technological advances. Design, innovation, creativity and research are the values that will make a company standout and competitive. The most valued work will be whichever is approached jointly, from different perspectives and in a collaborative manner. The time to launch a business or a product are increasingly limiting, and greater efficiency and group flexibility is needed.
Attracting talent is the new business challenge. Younger generations are looking for much more than a salary. Well-being, collaboration, project work and personal development are among the many things that play a role when it comes to finding the best candidates and being able to offer them a work experience that adds value to their decision to stay. This is an upward trend that will continue to grow in the future where only companies that manage to focus on the employee's well-being and work space will have their long-term commitment alongside their talent.
Talent comes from different generations. The workforce is more diverse, bringing together different ages, backgrounds and cultures, and has a strong female presence. So much so, that it is estimated that one billion women will enter the labour market in the next decade. In addition, technology is already allowing people to work from any place and time meaning that companies can be international with a global and mobile workforce.
Essentially, there aren't big or small companies, there are relevant and irrelevant brands. There are brave and fearful brands. There are brands with values and those without. In the 20th century the big companies ate the small ones, in the 21st century, the fast eats the slow. Companies need to be resilient whilst being able to respond and adapt to changing circumstances through foresight, flexibility, agility and adaptation.
In order to be so, work methods are also evolving. It changes the way companies organise their teams, in offices that enhance the performance of their employees, creativity, communication and connection between people. In short, workplaces align the brand and the culture and encourage working on the basis of a new philosophy: Smart Working.
Smart Working is a flexible, people-focused philosophy that provides a framework for smart, agile work in which furniture plays a key role. It focuses the work more so on results, rather than processes, increases company efficiency and reduces the organisation's operational costs. A way of arranging work that empowers people and changes work culture through two key values: trust and flexibility.