Design | Inspiration

Talking to Isabel Martínez - Cosentino Ramos de Cosentino

JANUARY 2026

9 minutes

Isabel Martínez-Cosentino Ramos is a director of Cosentino, a leading global company in innovative surfaces for architecture, design and interior design. From a vision deeply linked to industry, innovation and internationalisation, she has been a key figure in the integration of design as a strategic axis of the company, promoting projects that connect product, brand, spaces and people. Her career reflects a sustained commitment to placing Cosentino at the forefront of contemporary design, without losing sight of production excellence and the real impact on the environments we inhabit.

Isabel Martínez - Cosentino

In this conversation, Isabel reflects on design as a driver of differentiation and competitive advantage, understood not only as an aesthetic issue, but also as a tool for creating value, anticipating trends and prioritising people. Throughout the interview, she discusses how innovation, sustainability and technology are integrated into the company's DNA; the role of collaboration with leading architects and designers; and the need to think about materials from an emotional, experiential and responsible dimension, capable of improving quality of life and contributing to the long-term progress of the industry.

1. At Cosentino, how do you understand the role of design in industry? How important is it for you to integrate design as a driver of innovation and differentiation in the global market?

As an eminently industrial and manufacturing company, we have several vectors that, since our origins, have been transversal: commitment and investment in innovation and R&D, sustainability and also design. Although it may sometimes seem like a vague or imprecise discipline, design encompasses a wide range of activities: product design, industrial design, urban and landscape design, architectural design, interior design, ..... and in all these fields our products can have an impact and play an important role. That is why design is at the heart of our strategy.

Today, given the global context, design must be understood as a key driver for differentiation and competitive advantage. Prioritising design is not just a matter of aesthetics, it means creating significant value for our customers, strengthening our brand and being competitive and a benchmark in our sector.

Prioritising design is not just a question of aesthetics, it means creating significant value for our customers, strengthening our brand and being competitive and a benchmark in our sector.

Villa Panama in Barcelona

2. How does Cosentino manage to balance the creative vision of design with the productive reality and industrial challenges?

In our case, I would say anticipation. If we focus on the most tangential aspect, Cosentino has consolidated its position as a leader in innovative surfaces for architecture and design thanks to a product strategy based on anticipating trends, constant research and a cross-cutting culture of innovation.

Although there is a preconceived belief that there is a dichotomy between industrial and mass production, each product category, each collection and each shade we launch is the result of intensive listening and trend analysis, in which the design premise is key.

By focusing on this strategic axis, we turn innovation and design into real impact and transform every detail into a business opportunity and also a spearhead for our industry. A good example would be the recent launch of our new brand and product Éclos. This is a new generation of mineral surfaces with a full thickness integrated layered design and high heat resistance.

3. How do you integrate it into strategic decision-making?

In terms of products, we capture and create trends and align ourselves with customers, architects, designers, interior designers and other professionals to generate relevant and valuable portfolios. We also focus on end solutions, such as our bathroom proposals, including sinks and shower trays, as well as façades and outdoor applications. But, as I said, design involves much more than adding aesthetics to products. It represents a profound transformation in the way value is created.

It is about embedding design into the DNA of the organisation. This change turns design into a strategic asset that drives differentiation and strengthens brand identity. Another relevant example is our internationalisation model with spaces such as "Cosentino Cities" and "Studios", located in major cities around the world, where this commitment to design is crystallised and visualised.

"Design means much more than adding aesthetics to products. It represents a profound transformation in the way value is created".

Isabel Martínez - Cosentino at the round table "When design and industry commit".

4. Cosentino has always been known for being one step ahead with products such as Silestone or Dekton. How do you manage internally this culture of innovation that sets you apart in the sector?

I would like to highlight another key variable here, in three areas or spheres. People. Firstly, internally. We have teams and individuals who lead the creation, design and quality, which is also essential, not only of our products, but also of our operations. Second, we have our customers, partners and professionals in the value chain, with whom we are in constant contact, listening to them and developing solutions and projects. And, of course, thirdly, there is the end user. That design and that project, whether it is a home, a hotel or an office, must seek to improve their experience and quality of life.

Being a design-driven company, therefore, means prioritising people and turning every idea and every solution into an inspiring experience. In our case, we seek to create spaces that connect, excite and provide real value.

Villa Panama in Barcelona

5. Sustainability is a cross-cutting challenge for the industry. What recent advances would you highlight in this area, and how is Cosentino moving forward in its commitment to the environment?

Sustainability is one of those levers that, as I mentioned at the beginning, is strategic for us. In our sector, we are also a benchmark in sustainable management, decarbonisation and circular economy from the industrial sphere. And this is evident, firstly, in our Industrial Park in Almeria: from our energy model based on self-consumption and renewables to our responsible water management. Furthermore, since 2018 we have had our own Waste Management plant, which has allowed us to recover our waste and increasingly introduce it as a recycled raw material.

It is important to emphasise that this commitment to sustainability also reaches homes and public spaces through our products. This is the case of Hybriq+®, which since 2020 has meant the total renovation of our Silestone® brand. Dekton®, which incorporates between 15% and 85% of recycled raw materials from the product's own manufacturing process, has been declared a Carbon Neutral product for its entire life cycle. Likewise, in the new Éclos product, which does not contain crystalline silica in its formulation, some colours also incorporate almost 90% recycled material.

In short, our commitment to responsible environmental management linked to innovation has an impact on professionals and society through value-added, long-lasting and truly sustainable products.

Cosentino Industrial Park in Almeria

6. You have worked with big names in design and architecture. How valuable is this collaboration to you, and how do these creative dialogues influence the evolution of your materials?

Firstly, it is an absolute privilege and a lesson. It is part of that system of continuous listening and learning that subsequently impacts the way we design and innovate. But, at the same time, the fact that world-renowned figures in design and architecture such as Daniel Libeskind, Lázaro Rosa-Violán, Antonio Citterio, Xavi Mañosa, Ron Arad, Tom Dixon and FormaFantasma, among many others, have chosen our products for their projects or to establish collaborations is a very important endorsement of their quality and performance.

When design guides our experience with clients and professionals, every detail becomes an opportunity to surprise, generate trust and provide real value. In this way, we transform creativity into an engine of differentiation and build relationships that last over time.

Tom Dixon for Consentino

7. What are the strongest trends you see today in architecture and interior design, and how are they reflected in Cosentino's catalogue and strategy?

It is always difficult to condense and summarise everything into a few principles. However, we do see some trends, the result of this anticipatory approach, which we have analysed and taken into account. Many of these trends are shared in Shaping Tomorrow, a far-reaching global report that we have presented around the world this year. I believe it is essential to analyse how we want to experience spaces and cities. This will determine how materials, design, technology and sustainability will be key elements in shaping the future of design and architecture.

In this sense, there is a trend towards emotional and experiential design. New homes, hotels, and shops will not only offer functional solutions but, thanks to new technologies, will also provide a complete sensory experience. There is also a clear trend towards creating environments that promote social interaction, comfort, and well-being.

"There is a clear trend towards creating environments that promote social interaction, comfort and wellbeing".

8. Beyond materials, technology is transforming processes and experiences. How are you applying digitalisation in your factories, distribution and customer relations?

It is an area in which, once again, we want to be pioneers and benchmarks, also with a holistic vision that contributes to the progress of our entire chain. Of course, this is reflected in our Industrial Park, with the commitment to automation and robotisation of our factories and logistics centre. Also, for years, we have been implementing the most advanced technological systems internally to help in the management and structure of the organisation.

But I believe that we are making the most significant advances in our commercial activity and in our relationship with customers and professionals. This is something that we include in our "Smart Connect" project and which represents an important evolution of our model from a B2B commercial strategy to a B2B2C strategy. We are getting much closer to the end consumer to accompany them in their projects, connecting them with the network of collaborators and professionals that the company has.

This is materialised in digital platforms such as We Professional, eCosentino and C.Top Design. Specific verticals by type of professional (kitchen shops, marble workers, architects, designers and end consumers), which make up the Cosentino "ecosystem" in order to offer a top quality service. In the end, I believe that these new technologies must be understood as new tools that help us to be more agile, efficient and, ultimately, to provide the best possible service. This is something that today also makes a difference.

9. Looking ahead to the next ten years, what changes do you think will shape the future of the design and materials industry? What role would you like Cosentino to play in that scenario?

At Cosentino we seek to connect those points of sustainability, design and innovation that will mark the future in our sector, to create and continue to redefine our products, and thus continue to lead the world market in surfaces for interior design, architecture and construction.

We are talking about a strategic commitment with a long-term vision that seeks competitiveness and to contribute to the progress of our industry at a global level, but, above all, to create products with real added value, durable and beautiful that in their final application improve our environments and people's lives.

But, above all, to create products with real, lasting and beautiful added value that in their final application improve our environments and people's lives.

10. On a personal level, what does design mean to you? How has it influenced your professional career and Cosentino's corporate culture?

I am passionate about design, both personally and in my involvement and performance at Cosentino. It was always clear to me that it had that differentiating and strategic component that would allow us to be more competitive. From that vision, and beyond the development of products and solutions, I had the privilege, for example, of contributing to renovate and update our warehouses, called "Cosentino Centers" and, subsequently, to start since 2013 the concept and plan the creation and expansion of our showrooms or "Cities".

I have then been able to put this passion into practice for many years as head of Cosentino City in Barcelona, where I humbly believe that we have been pioneers and have contributed to weaving networks and creating a community between the worlds of design, architecture, culture and art.

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Privacy policy

About our privacy policy and the processing of personal data

This Privacy Policy explains what types of personal data ACTIU collects from its customers, contacts, suppliers, partners and job applicants, why it collects such data and for what purposes. By way of definition, personal data is any information that can be used to identify a specific person (a natural person). The personal data that you are going to provide us with will be included in a file owned by our company for the purposes and under the terms set out below.

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Address: Parque Tecnológico Actiu,
CV-80 motorway, Onil-Castalla exit,
03420 Castalla (Alicante).
TAX ID: A03137874.
Telephone: +34 966 560 700

You can contact the Data Protection Delegate for any question related to the processing of your personal data at the following address: lopd@actiu.com

What types of personal data does ACTIU collect?

ACTIU collects the data strictly necessary to manage the relationships established with its clients, contacts, suppliers and collaborators. In any case, the data collected will be adequate and not excessive, being limited to what is necessary in relation to the purposes for which they are processed, and will be processed fairly and lawfully, and with due care.

The type of information we may collect will depend on the type of relationship ACTIU has with each user. In general, the most common categories are as follows:

Contact information: name, aliases and email address.
Organisation and contact information, in the case of corporate members.
User content: content of communications with the System Administrator, questions and suggestions.
Device and browser information, such as network and connection information (including Internet Service Provider [ISP] and Internet Protocol [IP] addresses), device and browser identifiers and information (including device, application, or browser type, device and browser type, device name, and browser type).(including device, application or browser type, version, plug-in type and version, operating system, user agent, language and time zone settings, and other technical information), cookie identifiers and information, and similar data.
Location data, such as the location of the user's device.
Demographic information, such as country and language preference.
In case of job applications, information about the candidate (identification and contact details, education and professional experience).

Purposes of processing personal data. What may we need your personal data for?

If we collect your personal data, we may need it for various reasons and depending on ACTIU's activities, including the following:

Web forms

The personal data you provide us with through the forms provided on the website or any other means of contact will be processed in order to deal with your queries and requests. When necessary, we will forward your request internally to the corresponding department for its correct management.

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Clients

The personal data that you provide us with when you maintain relations as a customer of ACTIU will be processed for the following purposes: customer management, product sales, order processing, fulfilment of tax and accounting obligations, sending quality questionnaires and sending communications of interest. In this sense, data provided from contact persons in companies that are necessary to maintain the relationship are also included in this group of interested parties.

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Suppliers

The personal data you provide us with when you maintain collaborative relationships and/or as an ACTIU supplier will be processed for general supplier management (supplier registration, contract management, orders and payments, etc.), for compliance with tax and accounting obligations, and to maintain a database of contacts for future contracts and/or collaborations.

Legitimation: The legal basis for the processing of your data is the existence of a contractual relationship.

Competitions and events

The personal data you provide when you register for a competition or event will be processed to manage the event (registration, participation, voting, raffles, event logistics, publication of information and images and related activities).The personal data you provide when you register for an event or competition will be processed for the purposes of managing the event (registration, participation, voting, prize draws, event logistics, publication of information and images and related activities), and for sending you information related to the event or communications about future events and activities of interest. Please note that if you register to participate in an event, ACTIU may share basic information about participants (name, company and email address) with other participants in the same event for the purposes of communication, exchange of ideas and networking. Responsibility for the use of such data by these persons or companies is not the responsibility of ACTIU and they must ask for your consent depending on the use they want to make of it, as well as inform you of their own personal data protection policy.

Legitimation: The legal basis for processing your data is the consent you give us when you register for the competition or event and ACTIU's legitimate interest in keeping you informed about it.

In these cases, a specific privacy policy may be established depending on each event, which will be informed at the time of registration.

Questionnaires and surveys

ACTIU may invite you to participate in questionnaires and surveys. These questionnaires and surveys will generally be designed in such a way that they can be answered without adding any personal data. If you nevertheless provide any personal data in a questionnaire or survey, ACTIU may use it to improve its products and services.

Legitimation: The legal basis for processing your data is the consent you give us when you complete the survey or questionnaire and ACTIU's legitimate interest in improving its products and services.

Registration of access and visits

In order to access the facilities of the ACTIU GROUP companies, we may ask you to identify yourself in the access register. The purpose of the processing of your data is to carry out a control of visits and the management of external personnel with access to the buildings.

During your visit, images may be taken that will serve us to document the visit or event, as well as to give it visibility, through our own channels (RRSS, website or various media).

Legitimation: The legal basis for the processing of your data is the legitimate interest of ACTIU for access control and security of its facilities, as well as the registration of activities and promotion of the same.

Video surveillance

ACTIU has a closed circuit of video surveillance cameras. The purpose of the processing of your image is the video surveillance and security of its facilities.

Legitimation: The legal basis for the processing of your data is the legitimate interest of ACTIU for the security of our facilities.

At ACTIU we will treat your personal data with absolute confidentiality, undertaking to keep them secret and guaranteeing our duty to safeguard them by adopting all necessary measures to prevent their alteration, loss, inappropriate loss, unauthorised processing or access, misuse, access, disclosure or destruction, in accordance with the legal obligations that apply to us as the parties responsible for the processing of your personal data. To protect this personal information, we take reasonable precautions and follow industry best practices.

Job applications

The information you provide to us when you apply for a job offer or submit a curriculum vitae (CV) will be processed for the following purposes:

Personnel selection during the processes that the company keeps open.
Maintaining a file with information on the professional profiles of candidates to provide services in our company in the event that a new vacancy arises.
Formalisation of an employment contract.

Legitimation: The legal basis for the processing of your data is your own consent, which is granted by sending your CV and accepting the privacy conditions.

Ethical channel

The personal data you provide us with through the form provided in the Ethics Channel or through a complaint filed with the company by any other alternative means (e-mail, post or personal interview) will be processed for the purpose of managing the investigation procedure.

Retention of your data

The data will be kept, in the case of customers or suppliers and their employees, for the duration of the contractual relationship and, thereafter, for the legal periods established by law for the prescription of contractual obligations, as well as for matters related to accounting and tax legislation. In all other cases, the data will be kept in accordance with the conditions established in the collection, for the time necessary to achieve the purpose for which they have been processed or until you withdraw your consent, object to the use of the data or inform us that you wish to delete them from our database.

In the case of images captured by our video surveillance systems, these images will be kept for a maximum period of one month.

In the case of sound, video and other images, they may be retained for educational, informational and/or promotional reasons (internally and externally) for a longer period of time, especially if they have been published on portals, networks or other media. In such a case, personal data will be limited to that strictly necessary for the maintenance of such information.

Disclosure

We may disclose your personal information if we are required to do so by law or if you violate our terms of service.

Where your consent is required to disclose your personal data to third parties, we will inform you on the data collection forms about the purpose of the processing, the data to be disclosed and the identity or business sectors of any potential recipients of your personal data.

Data processing by third parties

We inform you that ACTIU's service providers may have access to your data when it is necessary for the management of the services provided or contractual relations established with ACTIU, as well as for the maintenance of its systems (financial institutions, data storage, computer support and systems maintenance, legal, tax or accounting consultancies). Some of these companies may be located outside the European Union, so we will ensure that these suppliers comply with the guarantee requirements demanded by the applicable regulations on personal data protection. If you would like to request information about the suppliers with access to your data, you can contact us at lopd@actiu.com.

In the event that you contact us through one of our forms or through third parties (architectural portals, etc.), either to request information of any kind or to purchase any of our products or services, in order to answer your questions or analyse the needs raised in a personalised manner, we may respond directly or through the members of our network of distributors or collaborators in your place of residence, to whom we will send your data for this purpose.

All the entities referred to in this section will use this data for the same purposes and subject to the same conditions specified in this Privacy Policy.

ACTIU undertakes to maintain the confidentiality of the personal data provided, as well as to apply the security measures provided for in Spanish and European legislation, and to require third parties to whom the data is communicated to adopt identical measures.

Location of the information

All personal data related to the organisation and management of events are stored in secure computer applications and servers, as well as in specific electronic folders accessible only to authorised persons. ACTIU systems and servers are password protected and require an authorised username and password for access. Information is stored securely to safeguard the confidentiality and privacy of the data it contains. Paper documents are kept in secure cabinets or files.

In addition, all persons handling personal data within the ACTIU sign a confidentiality statement.

User rights

Your rights as a user in relation to the personal data you have provided to us (commonly known as ARCO-POL rights) are as follows:

Access: you may consult your personal data included in ACTIU files.
Rectification: you may modify your personal data when it is inaccurate or inadequate, or request the completion of such information when it is incomplete.
Deletion: you may request the total or partial deletion of your personal data.
Opposition: you may request that we do not process your personal data, although we may continue to process your data if we have legitimate grounds for the processing to override your privacy interest.
Restriction of processing: you may request that we restrict the processing of your data when: (i) the accuracy of your data is being challenged; (ii) the processing is lawful but you object to the erasure of your data; (iii) we do not need to process your data but you need it for the exercise or defence of claims; (iv) you have objected to the processing of your data while we verify whether the legitimate grounds for processing override your legitimate grounds.
Portability: you may receive a copy of the personal data you have provided to us in electronic form, as well as to transmit it to another entity without hindrance from us.
Withdrawal of consent: you may withdraw your consent at any time without affecting the lawfulness of the processing.

These rights differ depending on the local data protection laws in each country, state or territory. However, they may include more or less of the above rights.

If you believe that ACTIU is not processing your personal data in accordance with the requirements specified in this Privacy Policy or in the applicable data protection legislation, you may lodge a complaint with the Spanish data protection authorities (Agencia Española de Protección de Datos).

Links to other websites

Our website or any of our social media posts may contain links to websites external to our company. In these cases, ACTIU is not responsible for the privacy policies or the content of such sites. We recommend that you carefully read the privacy policies of such websites and social media sites.

Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time and without prior notice, especially due to possible changes in regulations, jurisprudence or the criteria followed by the competent authority or the Spanish Data Protection Agency, so it is advisable to visit it regularly. Changes and clarifications will come into force immediately after their publication on the website. If we make material changes to this policy, we will notify you here that it has been updated.

Questions and contact information

If you have any questions or concerns, you may contact us through any of our communication channels.

However, to exercise your ARCO-POL rights or to register a complaint, you may contact our dpo at lopd@actiu.com, or by post to:

Address: Parque Tecnológico Actiu,
CV-80 Highway, Onil-Castalla exit,
03420 Castalla (Alicante).
TAX IDENTIFICATION NUMBER: A03137874.
Telephone: +34 966 560 700

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Last updated: February 2023

Applications for selection processes

Maintenance of your data

The data will be kept for a maximum period of 2 years from its incorporation into our database or from its last update or modification carried out or requested by the candidate, being subsequently deleted or unusable on its servers as far as the security and data management system allows it. We inform you that you can update or modify your CV in our database at any time by re-entering it or informing us in writing.

Data processing by third parties

We inform you that ACTIU's service providers may have access to your data when it is necessary for the management of the services provided or contractual relations established with ACTIU, as well as for the maintenance of its systems (data storage, computer support and systems maintenance, legal, tax or accounting consultancies, transport companies or travel agencies). Some of these companies may be located outside the European Union, so we will ensure that these suppliers comply with the guarantee requirements demanded by the applicable regulations on personal data protection. If you wish to request information about the suppliers with access to your data, you can contact us at lopd@actiu.com.

All the entities referred to in this section will use this data for the same purposes and subject to the same conditions specified in this Privacy Policy.

Acceptance of the privacy policy

Submitting your CV or your application for any of the positions published on our website implies that you have read, understood and accept ACTIU's privacy policy, giving your consent for Actiu to process and transfer your personal data according to the conditions indicated in this Policy. To this effect, if you use our web portal, you must tick the acceptance option before sending your CV and/or application. In case of delivery or remission by other means, this Privacy Policy will apply to you, informing you that you can make use of your rights as informed in the point "User rights".

We inform you that your refusal to provide the required data or your non-consent to the use of the same in accordance with this policy will prevent us from processing your application.

Ethical channel

Maintenance of your data

The data processed when you file a complaint through the Ethical Channel or any other alternative method may be kept in the information system only for the time necessary to decide whether to initiate an investigation into the facts reported. In any case, if three months have elapsed since the receipt of the communication without any investigation having been initiated, they must be deleted, unless the purpose of their retention is to leave evidence of the operation of the system. If, in fact, the aforementioned possibility of conservation is chosen, the Head of the Internal Information System shall report on the appropriateness of leaving the aforementioned evidence, adopting all the custody measures that may be appropriate. In these cases, the user may not exercise his or her right of objection and suppression.

In any case, personal data relating to information received and internal investigations will be kept for as long as necessary, although the data may not be kept for a period of more than ten years under any circumstances.

Persons entitled to access your data

Access to the personal data contained in the Internal Information System shall be limited, within the scope of their powers and functions, exclusively to the following persons:

The Head of the Internal Information System and whoever manages it directly.
To the Head of HR or the duly designated competent body, only when disciplinary measures may be taken against an employee.
To the Head of the legal services of the entity or body, if legal measures should be taken in relation to the facts described in the communication.
To the persons in charge of processing that may be appointed.
To the data protection officer.
To the professionals designated by the person in charge of the Internal Information System who serve as support for the correct processing of the complaints.

In the aforementioned cases, the corresponding document offered by the administrative body shall be signed, regulating the status of data processor of the said authorised persons.

However, the processing of the data by other persons or even the communication to third parties shall be lawful, when necessary for the adoption of corrective measures in the entity or the processing of the sanctioning or criminal proceedings that, as the case may be, may be applicable.

Personal data that are not necessary for the knowledge and investigation of the actions or omissions reported shall not be processed and, where appropriate, shall be deleted immediately.

Processing of data by third parties

We inform you that ACTIU service providers may have access to your data when it is necessary for the management of the services provided or contractual relations established with ACTIU, as well as for the maintenance of its systems (data storage, IT support and maintenance of systems, or legal advice). Some of these companies may be located outside the European Union, so we will ensure that these suppliers comply with the guarantee requirements demanded by the applicable regulations on personal data protection. If you wish to request information about the suppliers with access to your data, you can contact us at lopd@actiu.com.

All the entities referred to in this section will use this data for the same purposes and subject to the same conditions specified in this Privacy Policy.

Disclosure

We may disclose your personal information if we are required to do so by law or if you breach our terms of service.

Acceptance of Privacy Policy

By submitting a complaint through ACTIU's internal reporting system, you signify that you have read, understood and agree to ACTIU's Privacy Policy and consent to ACTIU's processing and disclosure of your personal information in accordance with the terms and conditions set out in this Policy. To this effect, if you use our web portal, you must check the acceptance option before sending your complaint. In the event of delivery or forwarding by other means, this Privacy Policy will apply to you, informing you that you may exercise your rights as described in the section "User rights".

We inform you that your refusal to provide the required data or your non-consent to the use of the same in accordance with this policy will prevent us from being able to process your request.

In relation to the Data Controller, Purposes and legitimacy for processing, User Rights and Changes to the Privacy Policy, we refer to the general part of the ACTIU Privacy Policy.

Date of last update: May 2025