EN
Select location
Select language

Search

Search

ACTIU Berbegal y Formas, S.A.
Blog / Inspiration / Talking to Isabel Martínez - Cosentino Ramos de Cosentino
Talking to Isabel Martínez - Cosentino Ramos de Cosentino

Talking to Isabel Martínez - Cosentino Ramos de Cosentino

JANUARY 2026
·
9 minutes
·

Isabel Martínez-Cosentino Ramos is a director of Cosentino, a leading global company in innovative surfaces for architecture, design and interior design. From a vision deeply linked to the industry, innovation and internationalisation, she has been a key figure in the integration of design as a strategic axis of the company, promoting projects that connect product, brand, spaces and people. His career reflects a sustained commitment to placing Cosentino at the forefront of contemporary design, without losing sight of production excellence and the real impact on the environments we inhabit.

Isabel Martínez - Cosentino

In this conversation, Isabel reflects on design as a driver of differentiation and competitive advantage, understood not only as an aesthetic issue, but also as a tool for creating value, anticipating trends and putting people at the centre. Throughout the interview, she discusses how innovation, sustainability and technology are integrated into the company's DNA; the role of collaboration with leading architects and designers; and the need to think about materials from an emotional, experiential and responsible dimension, capable of improving quality of life and contributing to the long-term progress of the industry.

1. At Cosentino, how do you understand the role of design in the industry? How important is it for you to integrate design as a driver of innovation and differentiation in the global market?

As an eminently industrial and manufacturing company, we have several vectors that, since our origins, have been transversal: commitment and investment in innovation and R&D, sustainability and also design. Although it sometimes seems to be a discipline that is not very specific or diffuse, design can be found in multiple activities: product design, industrial design, urban and landscape design, architectural design, interior design, ..... and in all these fields our products can have an impact and an important role. That is why design is at the heart of our strategy.

Today, given the global context, design must be understood as a key driver for differentiation and competitive advantage. Prioritising design is not just a matter of aesthetics. It means creating significant value for our customers, strengthening our brand and being competitive and a benchmark in our sector.

Prioritising design is not just a question of aesthetics. It means creating significant value for our customers, strengthening our brand and being competitive and a benchmark in our sector.

Villa Panama in Barcelona

2. How does Cosentino manage to balance the creative vision of design with the productive reality and industrial challenges?

In our case, I would speak of anticipation. If we focus on the more tangential, Cosentino has consolidated its position as a leader in innovative surfaces for architecture and design thanks to a product strategy based on anticipating trends, constant research and a transversal culture of innovation.

Although a priori there is a belief that there is a dichotomy between industrial and mass production, each product category, each collection and each shade that we launch is the result of intense listening and trend analysis, in which the premise of design is key.

By focusing on this strategic axis, we turn innovation and design into real impact and transform every detail into a business opportunity and also a spearhead for our industry. A good example would be the recent launch of our new brand and product Éclos. This is a new generation of mineral surfaces with a full thickness integrated layered design and high heat resistance.

3. How do you integrate it into strategic decision-making?

On the product side, we capture and create trends and align with clients, architects, designers, interior designers and other professionals to generate relevant and valuable portfolios. We also focus on end solutions, such as our bathroom proposals, like washbasins and shower trays, as well as façades and outdoor applications. But, as I said, design means much more than adding aesthetics to products. It represents a profound transformation in the way value is created.

It is about embedding design into the DNA of the organisation. This change turns design into a strategic asset that drives differentiation and strengthens brand identity. Another relevant example is our internationalisation model with spaces such as "Cosentino Cities" and "Studios", located in major cities around the world, where this commitment to design is crystallised and visualised.

"Design means much more than adding aesthetics to products. It represents a profound transformation in the way value is created".
Isabel Martínez - Cosentino at the round table "When design and industry commit".

4. Cosentino has always been known for being one step ahead with products such as Silestone or Dekton. How do you manage internally this culture of innovation that distinguishes you in the sector?

Here I would like to highlight another variable that is fundamental, in three aspects or areas. And that is people. Firstly, at an internal level. We have teams and people who lead the creation, design and quality, which is also fundamental, of both our products and our operations. In a second circle, there are our customers, collaborators and professionals in the value chain, with whom we constantly interact, listen and develop solutions and projects. And, of course, at a third level, there is the end user. That design and that project, whether it is a home, a hotel or offices, must aim to improve their experience and quality of life.

Being a design-driven company, therefore, means putting people at the centre and turning every idea and every solution into an inspiring experience. In our case, we seek to create surfaces that connect, excite and provide real value.

Villa Panama in Barcelona

5. Sustainability is a cross-cutting challenge for the industry. What recent advances would you highlight in this area and where is Cosentino heading in its commitment to the environment?

Sustainability is one of those levers that, as I mentioned at the beginning, is strategic for us. In our sector, we are also a benchmark in sustainable management, decarbonisation and circular economy from the industrial sphere. And this is something that can be seen, firstly, in our Industrial Park in Almeria: from our energy model based on self-consumption and renewables to our responsible water management. Furthermore, since 2018 we have had our own Waste Management plant, which has allowed us to recover our waste and increasingly introduce it as a recycled raw material.

It is important to emphasise that this commitment to sustainability also reaches homes and public spaces through our products. This is the case of Hybriq+®, which since 2020 has meant the total renovation of our Silestone® brand. Dekton®, which incorporates between 15% and 85% of recycled raw materials from the product's own manufacturing process, has been declared a Carbon Neutral product for its entire life cycle. Likewise, in the new Éclos product, which does not contain crystalline silica in its formulation, some colours also incorporate almost 90% recycled material.

In short, our commitment to responsible environmental management linked to innovation has an impact on professionals and society through value-added, long-lasting and truly sustainable products.

Cosentino Industrial Park in Almeria

6. You have worked with big names in design and architecture. What is the value of this collaboration for you and how do these creative dialogues influence the evolution of your materials?

Firstly, it is an absolute privilege and a lesson. It is part of that system of continuous listening and learning that subsequently impacts on the way we design and innovate. But, at the same time, the fact that world-renowned figures in design and architecture such as Daniel Libeskind, Lázaro Rosa-Violán, Antonio Citterio, Xavi Mañosa, Ron Arad, Tom Dixon and FormaFantasma, among many others, have trusted in our products for their projects or to establish collaborations is a very important endorsement of their quality and performance.

When design guides our experience with clients and professionals, every detail becomes an opportunity to surprise, generate trust and provide real value. In this way, we transform creativity into an engine of differentiation and build relationships that last over time.
Tom Dixon for Consentino

7. What trends in architecture and interior design do you see the strongest today, and how are they being reflected in Cosentino's catalogue and strategy?

It is always difficult to condense and summarise in a few guidelines. But we do see some trends, the result of this quest for anticipation, which we have analysed and present. Many of them, by the way, are shared in "Shaping Tomorrow", a report of great global significance that we have presented this year all over the world. I think it is key to analyse how we want to live in spaces and cities. And this will determine how materials, design, technology and sustainability will be key elements in shaping the future of design and architecture.

In this sense, we can speak of emotional and experiential design. New houses, hotels or shops will not only offer functional solutions, but, thanks to new technologies, they will facilitate a complete sensory experience. There is also a clear trend towards the creation of environments that favour social interaction, comfort and well-being.

"There is a clear trend towards creating environments that promote social interaction, comfort and wellbeing".

8. Beyond materials, technology is transforming processes and experiences. How are you applying digitalisation in your factories, distribution and customer relations?

It is an area where, once again, we want to be pioneers and benchmarks, also with a holistic vision that contributes to the progress of our entire chain. Of course, this is reflected in our Industrial Park, with the commitment to automation and robotisation of our factories and logistics centre. Also, for years, we have been implementing the most advanced technological systems internally to help in the management and structure of the organisation.

But I believe that we are making the most significant advances in our commercial activity and in our relationship with customers and professionals. This is something that we include in our "Smart Connect" project and which represents an important evolution of our model from a B2B commercial strategy to a B2B2C strategy. We are getting much closer to the end consumer to accompany them in their projects, connecting them with the network of collaborators and professionals that the company has.

This is materialised in digital platforms such as We Professional, eCosentino and C.Top Design. Specific verticals by type of professional (kitchen shops, marble workers, architects, designers and end consumers), which make up the Cosentino "ecosystem" in order to offer a top quality service. In the end, I believe that these new technologies must be understood as new tools that help us to be more agile, efficient and, ultimately, to provide the best possible service. This is something that today also makes a difference.

9. If we think about the next ten years, what changes do you think will mark the future of the design and materials industry? What role would you like Cosentino to play in this scenario?

At Cosentino we seek to connect those points of sustainability, design and innovation that will mark the future in our sector, to create and continue to redefine our products, and thus continue to lead the world market in surfaces for interior design, architecture and construction.

We are talking about a strategic commitment with a long-term vision that seeks competitiveness and to contribute to the progress of our industry at a global level, but, above all, to create products with real added value, durable and beautiful that in their final application improve our environments and people's lives.

But, above all, to create products with real, lasting and beautiful added value that in their final application improve our environments and people's lives.

10. On a personal level, what does design mean to you? How has it influenced your professional career and Cosentino's corporate culture?

I am passionate about design, both personally and in my involvement and performance at Cosentino. It was always clear to me that it had that differentiating and strategic component that would allow us to be more competitive. From that vision, and beyond the development of products and solutions, I had the privilege, for example, of contributing to renovate and update our warehouses, called "Cosentino Centers" and, subsequently, to start since 2013 the concept and plan the creation and expansion of our showrooms or "Cities".

I have then been able to put this passion into practice for many years as head of Cosentino City in Barcelona, where I humbly believe that we have been pioneers and have contributed to weaving networks and creating a community between the worlds of design, architecture, culture and art.