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ACTIU Berbegal y Formas, S.A.
Projects / Workspaces / GettingBetter

Alicante

GettingBetter, create and share

Target

The advertising and marketing agency GettingBetter, National Marketing Award in 2019 and author of communication campaigns, slogans and advertisements that give life to brands all over the country, has entrusted Poveda biointeriorismo with the design of its new offices. The premises were originally very compartmentalised and did not fit in with the work philosophy of a company that wanted more open-plan spaces where its team could interact.

GettingBetter conveyed to Actiu's Cool Working project team their need to create offices that were representative of their way of working: creativity, commitment and seriousness, but also a touch of craziness and joy. And a lot of clarity and cleanliness.

Solution

Fresh and dynamic, like the philosophy of GettingBetter, the new offices are designed to be multi-purpose in their central area and practical in their internal functioning, with few cupboards, no cables and a lot of order. Fifteen creatives work there with a flexible working day, which they organise according to their needs and for whom communication is key .

The colour yellow and a few touches of green plants delimit a large, open and diaphanous space, where versatile, flexible and modular furniture allows its workers to move around and join teams temporarily. Planners, designers, creatives and account managers work hand in hand, both at the Vital Plus tables and Efit chairs at the operational stations in the open space, and in the meeting room equipped with Wing chairs and a Vital Plus table.

For those who need more concentration or isolation, the "Thinking Room" offers a bright and cosy corner with seats from the Bend programme that can be moved independently around the space. An arcade machine for playing Street Fighter and a tiered area for internal presentations are other details that help to create a before and after for an agency that now sees furniture as an ally to continue creating great ideas and enhancing its clients' communication.

Architects/Interior designers
Poveda biointeriorismo
Location
Alicante
Year
2019
Customer
GettingBetter
Area
280 m2

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